Durstiger Hase – Cider & apple juice

Brand design, product identity and visual communication

Client: Matthias Schluep

Photography: Matthias Schluep

Website: durstigerhase.ch

Location: Lüterkofen, Switzerland

We designed the brand identity, product labels, business cards, and website for Durstiger Hase, a Swiss local entrepreneurship specializing in organic juice and cider. Grounded in the company’s values of locality and sustainability, as well as the products’ fresh, organic, and pure qualities, we developed a graphic concept that is minimal, fresh, and bold. We also emphasized the brand’s informal character by incorporating playful shapes and typography.