Brand design, product identity and visual communication
Client: Matthias Schluep
Photography: Matthias Schluep
Website: durstigerhase.ch
Location: Lüterkofen, Switzerland
We designed the brand identity, product labels, business cards, and website for Durstiger Hase, a Swiss local entrepreneurship specializing in organic juice and cider. Grounded in the company’s values of locality and sustainability, as well as the products’ fresh, organic, and pure qualities, we developed a graphic concept that is minimal, fresh, and bold. We also emphasized the brand’s informal character by incorporating playful shapes and typography.