Client: Wirz Tanner Immobilien AG

Marketing strategy: Krippendorf Systems AG

Location: Bern, Switzerland

Équipe is a new building featuring 22 studio apartments and a spacious common room in the city of Bern, for which we designed a comprehensive advertising package. We began by developing a graphic concept inspired by the idea of community living and shared spaces, leading to the creation of organic shapes that are expressive, vibrant, and dynamic. With this vision in mind, we crafted the logo, website layout, flyer, fact sheet, visualizations, and illustrations of the building’s floor plans.

To effectively target potential tenants, we designed two characters representing the target audience: autonomous individuals, freelancers, remote workers, cosmopolitans, artists, and creators aware of globalization. These characters embody the free spirit of those who actively shape their own lives.

For the visualizations, we created two versions of the facade and the community space. One version highlights the architecture, while the other features the characters in action. This time, we adopted a distinct style, incorporating textures that emulate chalk pastel paintings to align with the brand’s graphic concept.