Visual identity and advertising
Client: Wirz Tanner Immobilien AG
Marketing strategy: Krippendorf Systems AG
Architecture: d-company Architekten
Location: Vechigen, Switzerland
Vechigen Höfe is a rural residential settlement featuring 65 apartments in the canton of Bern. For this project, we developed a comprehensive system of advertising materials, starting from initial concept ideas, name, and slogan, to a graphic concept inspired by the rural landscape surrounding the settlement.
This creative process included designing the logo, symbols, icons, brochures, a dossier, a construction banner, website layout, and illustrated floor plans for the apartments. Additionally, we created a mascot—the guardian of gardens and woods—along with five symbols representing different plant species to be introduced in the residential area. These elements appear across all materials, creating a cohesive visual identity for the project.
The visualizations of Vechigen Höfe weren’t created by GPU Design.