Durstiger Hase – Cider & apple juice

Brand design, product identity and visual communication

Client: Matthias Schluep

Photography: Matthias Schluep

Location: Lüterkofen, Switzerland

Design of brand, labels, business card and website for Durstiger Hase, a Swiss local business that produces organic juice and cider. Based on the values of the company (local and sustainable), and the characteristics of the products (fresh, organic and pure), we defined the graphic concept for the design. The result is a minimalist brand, that looks fresh and bold. We also played with the name of the business, to add that catchy and funny side of it.