Client: Wirz Tanner Immobilien
Marketing strategy: Krippendorf Systems
Location: Bern, Switzerland
Équipe is a new building with 22 studio apartments and a large common room in the city of Bern for which we designed a system of marketing pieces.
Starting with the first ideas for developing the graphic concept, we created the logo, the website layout, a flyer, a fact-sheet, visualizations and the illustrations of the building ground plans. To specifically target interested tenants, we also designed two characters based on the target group: free and autonomous people, well paid freelance mobile workers, cosmopolitans, artists, inhabitants of the global urbanization, creators and builders of their own lives.
The branding was developed from the concept of life. The idea of living in community and sharing a space with different people allows the creation of organic forms, more expressive and dynamic, such as life and human relations.
For the visualizations we developed two versions of the facade and the community space. One shows the architecture and the other the characters in action. This time we gave the visualizations a different style, with textures and emulating chalk pastel paintings, to follow the brand’s graphic concept.