Corporate identity and visual communication
Marketing strategy: Krippendorf Systems
Location: Thun, Switzerland
For its 10th anniversary, Fastlog wanted to make a special celebration. Hence the necessity to create several communication pieces that give the event an outstanding graphic tone. The project started with the design of the anniversary logo. The “10 Jahre” should fit in with the company’s logo to make it consistent with Fastlog’s corporate image. The result was a typographic composition, that allowed its easy adaptation in every communication piece that they required. For the invitation card, menu and anniversary beer label, we created illustrations inspired by Fastlog slogan: Swisslink to customer. We portrayed the value of connection through interconnected shapes and compositions that show the joy of the festivity and specific aspects of the event.