TRANSfair is a foundation based in the canton of Bern, ready to reveal its new headquarters to partners and collaborators. This led to the need for a special event to celebrate the opening, along with memorable communication pieces for the occasion. In response to the client’s requirements, we designed a uniquely folded invitation card made up of three components—an envelope, a card, and a poster—along with a menu for the event.

The design process included a crucial creative phase. Beginning with the word “Wegweisend,” which means “showing the way,” we defined the communication tone, graphic concept, materials, and aesthetics of the pieces. The final graphic result embodies a handmade quality, emerging from a blend of ideas that reflect the foundation’s corporate philosophy and the services it provides, aligning with the organization’s vision.

The logo and visualizations of TRANSfair weren’t designed by GPU Design.