My Little Hippie

Character & Brand design, product visual identity and illustration

Client: Anne Selbig

Photography: Anne & Thomas Selbig

Location: Ore Mountains, Germany

Creation of visual identity for My Little Hippie, a German family business specializing in handmade clothing for children. This includes designing labels, business cards, and T-shirt prints that reflect their unique character.

The goal of this project was to design a brand centered around “Hippie”, a friendly and loving character that reflects the essence of this children’s wear. We developed the brand based on the client’s color palette and style requirements. The result is a playful and delicate brand identity that aligns perfectly with all communication pieces needed for promoting this handcrafted clothing line.