My Little Hippie

Character & Brand design, product identity and illustration

Client: Anne Selbig

Photography: Anne & Thomas Selbig

Location: Ore Mountains, Germany

Design of brand, character, labels, business card and illustrations for My Little Hippie, a family business that creates handmade clothing for children. The goal for this project was to design a brand that gravitates around the Hippie, a friendly and loving character, who also could be part of the children’s wear design. We worked based on the color palette and style requirements of the client. The result is a playful and subtle brand that fits all the pieces needed for clothing design and business advertisement.